It is estimated that tens of thousands of mobile games are created each and every month. The irony is that only a relatively small proportion will ever be noticed by the general public. This is why developers also need to know how to effectively market what it is that they have to offer. Let us take a look at a handful of professional suggestions so that your hard work can pay off from a long-term point of view.The Basics of Online Marketing Applied to the Mobile CommunityThe simple fact of the matter is that listing a game within Google Play or the Apple Store is not enough to catch the attention of potential customers. The most successful apps are backed up by rock-solid marketing campaigns.
Keep in mind that the mobile gaming industry is flooded with applications; each of thees vying for the top spot. Thus, you need to create a targeted marketing strategy. Here are some metrics which should be addressed:
- What type of audience are you looking to resonate with?
- Does your game still require beta testing?
- How many (if any) in-app purchases will be present?
- Is your game available for both iOS and Android systems?
This will also enable your platform to rank higher within the SERP (search engine results page).The Critical Role of Customer FeedbackWhat factors do you take into account before choosing to download a specific smartphone application? Its file size, price and functionality will likely come into play. However, informed gaming enthusiasts will always read the reviews of other users. This is especially relevant in terms of negative feedback. Be sure to thank those who have offered positive comments and to address any customer who has been less than satisfied with your app. This engaging approach will illustrate to others that you care about their overall experiences.
Furthermore, you may also be able to spot any functional issues with the application in question. Improvements and new iterations can thereafter be made in a timely fashion.The bottom line is that marketing should always represent a core tenet of your overall sales strategy. A mobile game will not sell itself. Adopting a more focused and proactive approach from the very beginning will enable you to capitalise upon customer interest and as a result, your efforts should pay off sooner as opposed to later. While there is no guarantee that every app will enjoy the same level of exposure, the tips and tricks mentioned above are certainly worthwhile actions to embrace.